Stewart Memorial Unifies Hospital and Clinics Under One Name to Strengthen Patient Care and Community Recognition.
Stewart Memorial Unifies Hospital and Clinics Under One Name to Strengthen Patient Care
Stewart Memorial Community Hospital and our affiliated clinics are excited to announce a rebranding initiative that unites all locations under one name: Stewart Memorial Hospital and Clinics. This update strengthens the connection between our hospital and clinics in Lake City, Rockwell City, Gowrie, and Lake View, helping patients more easily recognize and navigate their care within our trusted healthcare system.
Why the Change?
Since 1992, our hospital and clinics have worked together to provide high-quality healthcare to our communities as Stewart Memorial Community Hospital, doing business as McCrary-Rost Clinics. However, many patients, especially those new to the area, have not always realized that our clinics are part of the same healthcare system. By transitioning to the unified name, Stewart Memorial Hospital and Clinics, we are reinforcing the seamless care we provide, from routine checkups to specialty services and hospital stays.
What’s Changing?
- A Unified Name – All locations will now operate under the Stewart Memorial Hospital and Clinics brand, making it easier for patients to recognize our network of care. (i.e., Stewart Memorial Gowrie Clinic; Stewart Memorial Lake View Clinic; etc.)
- Updated Signage – Patients will begin to see new, modern signage at all clinic locations, visually connecting them to the hospital.
- Enhanced Website Experience – We are launching a new website that will make it easier for patients to find providers, view event calendars, and access important health information.
- Honoring Our History – While the McCrary-Rost name will no longer be used in clinic branding, we remain committed to honoring the contributions of Drs. McCrary and Rost. A special tribute mural was created at the hospital in Lake City to celebrate their lasting impact on healthcare in our communities.
What This Means for Our Patients
This rebrand does not affect the high-quality care or services provided at any of our locations. Patients will continue to receive the same medical care from the providers and staff they trust, now under a name that better reflects our commitment to one unified healthcare system.
Over the coming months, we will be updating signage, print materials, and digital platforms to reflect the new branding. We look forward to sharing more details, including an unveiling event for the tribute mural, soon.
We appreciate your continued trust in Stewart Memorial Hospital and Clinics as we take this exciting step forward in strengthening rural healthcare for our communities.